Minimum-advertised price violators, just like counterfeiters, are always looking for new ways to go undetected.

Methods used range from not disclosing prices until checkout or until requested by the customer, to advertising products which considerably undercut MAP pricing.

Monitoring MAP violations is a huge undertaking, according to IBM, 2.5 quintillion new bytes of data are created daily; Eye P uses specialist software to quickly identify infractions, enabling brand owners to effectively deal with violators.