Social Media Monitoring
Social Media is fast becoming a resourceful platform to sell goods and plays a powerful role in how we conduct business today. Facebook, Twitter, Instagram, Google and even Pintrest are fantastic tools for small and established businesses to advertise to a specifically targeted audience. While these platforms are great for legitimate business they are also a good market place for counterfeiters.
We have found that by scanning social media platforms, that more and more sellers who have been reported previously on b2b sites and are wary of posting goods with trademarks on these sites, will fearlessly post adverts on social media with branded products.